Hydrate and Never Give Up
An interview with John French on media management, private equity, and improving sales and revenue. At the Magazine Innovation Center’s...
VIDEO: Media Sellers Need to Think "Beyond the File" to Successfully Sell Data
Today media salespeople need to be data-savvy because selling data about one's audience is critical to most advertising deals. Whether...
VIDEO: Audience Development Is Not the Same as Circulation & Why the Difference Matters
Too many publishers approach their audience development strategy with the same old-school mindset they use to grow print circulation....
One Ex-CEO’s New Vision
Post Cygnus, John French takes what he’s learned about B2B media strategies on the road. Unlike most CEOs who leave one private equity...
Snow Globes & Golden Nuggets: The Secrets to Cygnus’ Remarkable Divestment Strategy
A behind-the-scenes look at how the B2B media company turned itself around and sold off its assets one at a time—all while keeping its...
John French on Cygnus
At Cygnus, we see ourselves more as a technology company providing solutions in media rather than a media company seeking technology...
